This Day in History: 1935-03-31

Herb Alpert, American trumpeter, producer and composer, world-renowned in pop music, son of Russian immigrant, drafted and served in Army Band in Kentucky and in San Francisco, worked as staff composer for Keen Records in 1957 (composing What a Wonderful World and All of My Life), formed own label A&M Records with Jerry Moss, composed and recorded hit The Lonely Bull, launching the Tijuana Brass, selling more albums and remaining number one on charts longer than The Beatles, launched many star careers (The Carpenteers, Sting, Sheryl Crow, etc.), winner of seven Grammy Awards, formed The Herb Alpert Foundation, donated $24M to CalArts and $30M to UCLA, main contributor of the ITG Carmine Caruso Competition, born in Los Angeles, California.